MaxPro Hockey Club Shop – Privacy Policy

MaxPro Hockey Club LLC (“MaxPro,” “we,” “us,” or “our”) values your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit or make a purchase through the MaxPro Hockey Club online shop at shop.maxprohockeyclub.com (the “Shop”).

This Privacy Policy applies only to information collected through the Shop and related communications about merchandise orders. Hockey training programs, registrations, and team management activities conducted through our primary website at www.maxprohockeyclub.com and the SportsEngine platform are subject to the MaxPro Hockey Club Website Privacy Policy and the SportsEngine and NBCUniversal privacy policies, as applicable.

We collect the following types of information when you use the Shop:

Personal Information You Provide: Name, email address, billing and shipping address, payment related information (processed by our third party processors), and order details when you place an order or create an account.

Account Information: Username, password, and order history associated with your Shop account, if you choose to create one.

Automatic Information: IP address, browser type, device information, referring pages, and browsing behavior on the Shop, collected through cookies and similar technologies.

Communications: Information you provide when you contact us with questions, request support, or sign up for newsletters or marketing communications.

We use the information we collect for the following purposes:

• To process and fulfill orders, including payments, shipping, and order confirmations.
• To provide customer service and respond to your requests, questions, or feedback.
• To operate, maintain, and improve the Shop, including troubleshooting, data analysis, and testing.
• To send you transactional communications such as order updates, shipping notifications, and important notices about the Shop.
• To send you marketing communications about products, promotions, and events, where permitted by law and consistent with your communication preferences.
• To protect the security and integrity of the Shop and to prevent fraud and other unlawful activity.
• To comply with legal obligations and enforce our Terms and other agreements.

We do not sell or rent your personal information. We may share your information in the following circumstances:

Service Providers: We share information with trusted third party service providers who perform services on our behalf, such as e commerce and hosting providers, payment processors such as WooPayments and Stripe, shipping and fulfillment partners, analytics providers, and email service providers. These service providers are allowed to use your information only as needed to perform services for us and are required to protect it appropriately.

Business Transfers: If we are involved in a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction, subject to any applicable legal requirements.

Legal Obligations and Protection: We may disclose information if required to do so by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

We use cookies and similar technologies to enable essential functionality, remember your preferences, and understand how visitors use the Shop. This information helps us improve the Shop and your experience.

You can set your browser to refuse cookies or to alert you when cookies are being sent. However, some parts of the Shop may not function properly if you disable cookies.

We also use analytics tools to help us understand aggregate usage and performance. Your browser may allow you to send a “Do Not Track” signal, but there is no uniform standard for how websites should respond to such signals, and the Shop does not currently respond to “Do Not Track” signals.

With your consent where required by law, we may use your contact information to send you marketing emails about MaxPro products, promotions, and events. You can opt out of receiving marketing communications at any time by following the unsubscribe instructions in the email or by contacting us using the information below.

Even if you opt out of marketing emails, we may still send you transactional or service related messages that are necessary to fulfill your orders or inform you about changes to the Shop.

We retain personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, including to complete your orders, provide services, comply with legal obligations, resolve disputes, and enforce our agreements.

For example, we typically retain order and transaction records for at least seven years to meet tax, accounting, and other legal requirements, unless a longer retention period is required or permitted by law.

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security of your information.

You may update certain account information by logging into your Shop account, if you have one, or by contacting us directly. You may also opt out of marketing emails as described above.

Depending on where you live, you may have additional rights under applicable privacy laws. These may include the right to:

• Request access to the personal information we hold about you.
• Request that we delete certain personal information, subject to legal exceptions.
• Request correction of inaccurate personal information.
• Receive information about how we collect, use, and share personal information.

We do not sell or share your personal information for cross context behavioral advertising. To exercise any of these rights, please contact us using the information below. We will verify your identity before responding and will respond as required by applicable law.

The Shop is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information as required by law.

The Shop may contain links to third party websites or services that are not operated by us. We are not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any third party websites or services you visit.

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. Your continued use of the Shop after any changes become effective constitutes your acceptance of the revised Privacy Policy.

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

MaxPro Hockey Club LLC
PO Box 83
Newton Upper Falls, MA 02464
Email: [email protected]